The fantasy sports arena is a unique and growing business. Starting in 1988 with an estimated 500,000 players, the industry has grown to an average of 57 million players a year
Even with steady industry growth, capital gains have created a “business as usual” approach in business models. To continue upward growth, business models and user experience must change to sustain customer interest. The industry needs a makeover.
We will engage our customers focusing on three principals:
1.) Cutting-edge website interface and an accompanying internet app.
2.) Unique and competitive daily as well as season-long contests.
3.) Special membership elements and benefits not yet seen in the industry.
Having traditional and members only options creates a unique revenue stream of income. Our goal is to create a new industry model, focusing on memberships rather than solely player engagement.
By adding memberships, we adopt the Costco model. To shop at Costco you must become a “Costco Club Member”.
Having members sign up for a Costco card, increases the consumers choice to spend money in store. Eighty % of the company's gross profit actually comes from membership fees (between $55 to $110 dollars) from its 64 million members. Nearly 90 % of its customers renew their membership every year. (www.neatorama.com/2013/09/09/10-Most-Fascinating-Facts-About-Costco/). With a membership element, consumers will choose the service in which they have a paid subscription, establishing brand loyalty and repeat service use.
Our goal is to create top quality content for our potential customers, as well as a substantial profit for potential equity partners or loan financiers. In forming this vision, we partnered with the best in the industry to create a dialog that focuses on building stunning innovation at a reduced cost, this not only maintains our core principles of high quality content and innovation, but also assures our finance partners a substantial profit.
This is just a VERY small overview of our business. Upon request we have a very detailed, and extensive business plan laying out this exciting business opportunity.
We look forward to speaking with you all.
- Shaun W.