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Lease Protect from Reassure Asset Group Ltd

Project No: #18380
Capital needed
EUR 250,000
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Minimum investment per investor: 10000
Country: United Kingdom
State: London
Reason for needing Capital: Project Launch
Stage: Pre-Startup
Ideal Investor Role: Equity partner
Highlights: Hassle-free returns through defined business process mapping
Company dedicated to manage the day-to-day returns
Smoother continuity of business relationships
Faster realization of sales and recovery of liabilities
Setting industry standard
Common platform return policy
Improved efficiencies
Reduces off-road time
No back-street repairs
Authorized agent refurbs
All refurbs carried out by authorized agents
Guarantees workshop utilization
Generates after-sales revenue
What you offer to investors?: In return for the investment sum of $250 000 the Investor will receive 30% of the equity in the US market product.

Alternatively, if debt is the preferred route, the loan would be for a period of 2 to 3 years, interest rate negotiable, with equity held as collateral for the term of the loan.
Business plan:
Executive summary:
Additional documents:


Lease Protect prevents those painful end of lease invoicing surprises which are becoming more and more common as car leasing grows.

We have developed a new and unique automotive insurance policy, which insures against the refurbishment costs incurred when returning a leased vehicle at the end of its contract term.

It not only insures companies involved in the hire, lease or operation of leased vehicles against refurbishment costs, but also removes any client conflict over the costs incurred, allowing for greater client retention.

It removes the risk from the end-user by providing cover at the start of the contractual lease, which offers the client peace of mind when the vehicle is returned. This policy is underpinned at lease-end by securing competitively fixed priced rectification contracts with service providers.
Quite simply, Lease Protect ensures that the clients’ vehicles are returned in an acceptable condition ready for re-sale, eliminating any risk of additional costs or charges. Whilst our product does not guarantee residual value, by using an authorized refurbishment network and by having audited quality control procedures, it does however, enhance vehicle potential.
The policy provides a mechanism for managing the lease end process, whilst retaining the flexibility to satisfy all requirements and making the business process of supplying the customer with a new vehicle seamless.
Once our clients have agreed what the return condition should be, the refurb process is followed with the asset being returned to the liability holder in the agreed condition first time and on time.

This process completely negates the current end-of-lease conflicts that arise and also removes the end-users discomfort regarding variable costs. This is achieved in a timely and expedient manner, allowing clients a faster realization of sales and recovery of consolidated liabilities.

In addition to the obvious benefits of smoother business relationships and fixed price returns,The Product also offers, where applicable, the opportunity for clients to maximize their aftermarket activity by ensuring that all lease-end repairs are conducted through their own workshop facilities. Not only does this keep refurbishment in-house, but it also ensures the quality of the repair with the use of genuine parts. 
Furthermore, the policy can be offered in a suite of options at vehicle point-of-sale, so the contract or lease agreement can be included in the total finance package of the vehicle. As the policy can be sold business-to-business or wholesale, the selling agent is free to add a competitive margin, designed to optimize the sales potential of the product.

Our Company is intending to launch in the US first as this is the largest single leasing market in the world with 4,3 million car and light truck leases written in 2016. With this in mind we plan to undertake a brisk 3-month Start-Up Cycle to position the product for a Q1 2018 launch in the US. 


Ours is the first policy to be designed with the specific purpose of smoothing out the potential for hassles at the termination of a lease. Looking at the threat of new entrants and threat of substitutes there is the simple matter of other companies not knowing what details our company base the underwriting margins on.

It will take at least until first-year figures are published for forensic accounting to work out the cost of the risk which means more than two years down the line in real terms. Realistically we can mask these figures for a couple of annual reports at least and then the likelihood is that it will be approximately four years before the required underwriting risk can be understood fully.

On this basis competitive advantage is maintained over all other likely entrants for a considerable period.

Nowithstanding the foregoing, the partners of our company have three decades of fleet management experience upon which to have worked out the requirement for our product and to build it to suit the market from at all points of contact – the insurer, the lessor, the supplying dealer, the manufacturer and the end user.


The Product appeals on 3 separate levels:

1. The insurance industry is clamouring for new risk and our product is exactly this. When new risk products are devised the industry throws the strength of its sales channels behind the concept. From Day One of launch, our policy will have thousands of sales agents actively promoting it.

2. Dealers, manufacturers and leasing companies face problems of loyalty from customers. This is in no way helped by the rising tide of scare stories of end-of-lease invoices received by customers upon termination. Anecdotally the rate of customer dissatisfaction can be over 60% to some industry estimates although published figures tend to settle somewhere nearer to 40%. Regardless of the actual figure, this is still a massive obstacle to maintaining loyalty of customers.

3. Following on from the previous point, customers are looking for painless usership options and if a nasty end-of-lease scenario can be avoided then this offers the vehicle user increased equity and wider choices at exactly the point of exchanging leases. 

The Policy creates a platform offering an easy switching process for the whole leasing procedure and reinforces "usership" over "ownership" in the contemporary vehicle acquisition paradigm.


Why Does the Auto Industry Need Lease Protect?

- Hassle free vehicle returns through defined business process mapping

- A company dedicated to manage the day-to-day returns

- Smoother continuity of business relationships 

- Faster realization of sales and recovery of consolidated liabilities

Providing Quality and Value Added Service

- Setting an industry standard

- A common platform return policy 

- Improved efficiencies 

- Reducing off-road time

- No back-street repairs

- Authorized agent refurbishments

- No capital expenditur

Maximizing Aftermarket Revenue

- All refurbishments carried out by authorized repair agents

- Guarantees workshop utilization 

- Increases parts sales

- Generates after-sales revenue

- Strengthens the organization 

- Facilitates employee retention 


To provide the industry with a professional asset returning service, encompassing:

-  Quality

-  Value

-  Efficiency

-  Consistency

-  Financial stability  

Thus allowing the client to realize the optimum value of the asset in the market place.

More Key Facts

- Fully underwritten automotive insurance product

- New and unique

- Provides cover to the Insured against the cost of rectification work required at lease-end

- Provides the lease/finance company with an additional profit opportunity

- Ensures continuity of business relationships by removing lease-end disagreements

- Ensures a consistently high standard of rectification work

- Enhances residual values

- Fixes the cost of rectifications up to 3 years in advance, absorbing RPI

- Enables faster realization of residual vehicle value at lease-end

- Can be applied to leased or purchased vehicles

- Removes the need for costly independent evaluations at lease-end

- Provides a managed vehicle return service


The investment requirement for this Start-Up Cycle is $250 000. This will meet the costs associated with the main tasks for a timeframe of 3 months. At the end of the Start-Up Cycle the US version of our policy will be ready for market and we can anticipate presence on the active leasing market from early 2018. The strategies to make our product a success directly from launch have been planned in advance so that the product will be able to make a splash on the market from Day 1 onwards.

Correspondingly the Investor will see a return on investment inside 12 months.

In return for the investment sum of $250 000 the Investor will receive 30% of the equity in the US market product.

Alternatively, if debt is the preferred route, the loan would be for a period of 2 to 3 years, interest rate negotiable, with equity held as collateral for the term of the loan.

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