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tonestro - mobile app that supports learning to play a wind instrument


Project No: #19160
Capital needed
EUR 250,000
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Minimum investment per investor: 50000
Country: Austria
State: Oberösterreich
Reason for needing Capital: Staff
Stage: Finished product
Ideal Investor Role: Equity partner
Highlights: tonestro was released in April 2018 at the music fair in Frankfurt in the app stores of Google & Apple. The aim was to receive rapid customer feedback. Although the published version offered only a few pieces of music and a minimal range of functions we got amazing feedback. A new version of tonestro will be launched in the 4th quarter of 2018. tonestro is currently available for 11 wind instruments.
What you offer to investors?: Financing:
€ 35 000,- Share capital (fully paid up)
€ 87 500,- UBG/KGG
€ 90 000,- Investors
€ 36 000,- Work-for-Equity
Capital contributions of private investors can be secured up to 70% by a guarantee of the UBG (equity capital guarantee) (max. € 225 000,-).

tonestro - the world's
first MUSIC EDUCATION GAME for wind instruments. tonestro gives live feedback
on the played music, offers exciting and varied challenges and connects
musicians from all over the world.



What problem do we solve?



Learning to play a
wind instrument is hard work and keeping motivation at a high level is a big
challenge. Many musicians quickly lose their desire to play because:



- no feedback at home



- no interaction with
other musicians



- no success control



Our unique selling proposition (USP):



We offer the most
accurate sound analysis and even offer it in real time - multi-criteria -
Errors are visually displayed differently within a few milliseconds, depending
on their nature - Unique game & motivation concept in the instrumental
area.



Target group:



Our target group are
all musicians who play an instrument supported by us.



In the beginning these
are wind instruments. Wind musicians are mostly organized in associations or
active in music schools and therefore very well networked. They meet at various
events (festivals, concerts, music competitions, ...), at regular rehearsals
& performances and like to exchange ideas personally as well as via social
networks.



Business model:



The app is advertised
and promoted directly via online advertising, at trade fairs, festivals (e.g.
Woodstock der Blasmusik) and music schools, music clubs and associations (e.g.
Österreichischer Blasmusikverband). tonestro is offered in the Apple and Google
App Stores. tonestro uses a subscription system, in-app purchases and
advertising for monetization. Playing music is always free of charge in
tonestro, but if you seriously want to practice with the app (we call the
"practice mode" more detailed feedback and statistics, variable
tempo, loop function, etc.), the premium version is necessary. The premium
version contains: - No advertising - Unlimited practice mode - Access to
further music tracks The functions contained in the premium version can also be
activated individually via in-app purchase. We plan average revenues of €
0,91,- per month and per active user.



Team:



Our team consists of 4
founders and has excellent know-how in the areas of research, software
development and music. We cover the area of marketing / sales via an
international online marketing agency, which also holds shares in the GmbH.



Our Vision:



With tonestro, the
world's first MUSIC EDUCATION GAME, we want to promote fun and long-term
motivation with the instrument and establish a completely new learning support
for (wind) instruments.


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