KUZHEMBELA FARMS

   Executive Summary

Kuzhembela Company Limited is a licensed and standard organic fertilizer production company that is be located close to a farming community in Dalun in the Kumbungu District of the Northern region of Ghana. We have been able to secure a long term lease for a facility in a strategic location close to a big farming community with an option of a long term renewal on an agreed terms and conditions that is favorable to us.

 

The facility has government approval for the kind of business we want to run and it is easily accessible and we are deliberate about that to facilitate easy movement of raw materials and finished products.

 

We are in the fertilizer manufacturing industry to engage in the processing, packaging and retailing of natural-organic and animal-waste or sewage-origin fertilizers and potting soil, plant foods and compost et al. We are also in business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our organic fertilizer the opportunity to be part of the success story of Kuzhembela Company Limited.

 

We are aware that there are several big scale mineral fertilizers distribution companies scattered all around Ghana whose products can be found in every nooks and crannies of the country, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business and also for us to be able offer much more than our competitors will be offering.

 

We ensured that our facility is easy to locate and we have mapped out plans to develop a wide distribution network all around Ghana and throughout Africa.

 

Much more than producing quality and plant friendly organic fertilizer, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit purchase our warehouse and also to become our loyal customers and ambassadors.

 

Kuzhembela Company Limited will ensure that all our customers (wholesale distributors) are given first class treatment whenever they visit our organic fertilizer production plant or warehouse. We have a CRM software that will enable us manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow to. We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

 

Kuzhembela Company Limited is a Limited Liability Company(LLC) that will be owned and managed by its board of directors and the management team. Abdul Basit who is the Chief Executive Officer of the Company is Graduate of Agricultural Engineering and he holds a Master’s Degree in Business Administration (MBA).

 

 

He has well over 9 years of experience working in related industry as a senior manager prior to starting Kuzhembela Company Limited. He will be working with a team of professionals to build the business and grow it to enviably height.

 

                                                                      Our Product Offering

Kuzhembela Company Limited is going to operate a standard and licensed organic fertilizer production company whose products will not only be sold in Ghana but also throughout Africa. We are in this line of business to make profits and also to give our customers value for their money.

 

We are going to do all that is permitted by the laws of Ghana to achieve our business aim and ambition. Our product offering will be;

 

1.Manufacturing natural-organic and animal-waste or sewage-origin fertilizers

2.Manufacturing potting soil, plant foods and compost

 

                                                      Our Vision Statement

Our vision is to establish a standard Organic Fertilizer Production Company whose products will not only be sold in Ghana, but also throughout the African continent and beyond.

 

                                                     

                                                                Mission Statement

Our mission is to establish a standard and world class Organic Fertilizer Production Company that in our own capacity will favorably compete with leaders in the industry. We want to build an organic fertilizer production business that will be listed amongst the top 10 organic fertilizer brands in Africa

 

                                                                   Business Structure

Kuzhembela Company Limited is a business that is established with the aim of competing favorably with other leading fertilizer distributions in Ghana since we don’t have any production companies but almost all the fertilizers circulating in the country is imported. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

 

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

 

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

 

Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

Machine Operators

Accountants / Cashiers

Distribution Truck Drivers

Roles and Responsibilities

 

                                                          Chief Executive Officer – CEO

 

 

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.

Responsible for fixing prices and signing business deals

Responsible for providing direction for the business

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization

                                                     

 

                                                                Plant Manager

Responsible for overseeing the smooth running of the organic fertilizer plant

Part of the team that determines the quantity of organic fertilizer bags that are to be produced

Maps out strategy that will lead to efficiency amongst workers in the plant

Responsible for training, evaluation and assessment of plant workers

Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market

Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.

Ensures that the plant meets the expected safety and health standard at all times.

                                           

                                                   

 

                                             Human Resources and Admin Manager

 

Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Defines job positions for recruitment and managing interviewing process

Carries out staff induction for new team members

Responsible for training, evaluation and assessment of employees

Oversees the smooth running of the daily office and plant activities.

                                                             

                                                          Merchandize Manager

 

Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams

Helps to ensure consistent quality of organic fertilizer and packaging materials are purchased

Responsible for the purchase of raw materials and packaging materials

Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors

Ensures that the organization operates within stipulated budget.

                                           

                                                        Sales and Marketing Manager

 

Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones

Models demographic information and analyze the volumes of transactional data generated by customer purchases

Identify, prioritize, and reach out to new partners, and business opportunities

Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients

Develops, executes and evaluates new plans for expanding increase sales

Documents all customer contact and information

Represents the company in strategic meetings

Helps increase sales and growth for the company

                                                         

                                                              Accountant / Cashier

 

Responsible for preparing financial reports, budgets, and financial statements for the organization

Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.

Responsible for financial forecasting and risks analysis.

Performs cash management, general ledger accounting, and financial reporting

Responsible for developing and managing financial systems and policies

Responsible for administering payrolls

Ensures compliance with taxation legislation

Handles all financial transactions for the organization

Serves as internal auditor for the organization

                                                

                                                        Client Service Executive

 

Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level

Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services

Manages administrative duties assigned by the store manager in an effective and timely manner

Consistently stays abreast of any new information on Kuzhembela Company’s, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

                                                 

                                              Production Workers / Machine Operators:

 

Responsible for processing and packaging (bagging) organic fertilizer

Assists in packaging and loading organic fertilizer (bags) into distribution trucks

Any other duty as assigned by the plant manager.

 

                                                                 Distribution Truck Drivers

 

Assists in loading and unloading organic fertilizers and raw materials

Maintains a logbook of their driving activities to ensure compliance with regulations governing the rest and work periods for operators.

Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment

Assists the transport and logistics manager in planning their route according to a delivery schedule.

Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.

Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers

Inspect vehicles for mechanical items and safety issues and perform preventative maintenance

Complies with hazardous waste truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures

Collects and verifies delivery instructions

Reports defects, accidents or violations

                                                                             SWOT Analysis

We are well informed that there are several fertilizer distribution companies both large and small in Ghana which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength,leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.