Modern Betutu: Elevating Traditional Balinese Smoked Chicken for the Global Gourmet Market

## Project Title: "Modern Betutu: Elevating Traditional Balinese Smoked Chicken for the Global Gourmet Market"

### Executive Summary

Traditional Balinese smoked chicken, or Ayam Betutu, is a culinary gem cherished in Bali for generations. Our venture, Modern Betutu, brings this exquisite dish to a global audience using a blend of traditional recipes and modern cooking techniques. We are currently in the operational stage, with a growing customer base and increasing demand. To scale our operations and meet market demand, we seek an investment of $50,000, promising a Return on Investment (ROI) within 2 years.

### Company Overview

**Business Name:** Modern Betutu
**Location:** Bali, Indonesia
**Founded:** 2020
**Founder:** Radwin Nurlatif
**Industry:** Food and Beverages

Modern Betutu aims to preserve and promote the rich culinary heritage of Bali through Ayam Betutu. Our unique selling proposition is the modern twist we bring to this traditional dish, making it accessible and appealing to a broader audience without compromising on authenticity.

### The Product

Ayam Betutu is a slow-cooked, smoked chicken marinated with a blend of spices unique to Bali. The traditional method involves wrapping the chicken in banana leaves and cooking it in an underground oven, resulting in a tender, flavorful dish. At Modern Betutu, we retain the essence of this method but utilize modern smoking techniques to ensure consistency, quality, and scalability.

#### Key Features

- **Authentic Flavor:** We use traditional Balinese spices sourced locally to ensure the authentic taste of Ayam Betutu.
- **Modern Cooking Techniques:** Our modern smoking process ensures the chicken is cooked to perfection, maintaining the rich, smoky flavor.
- **Convenient Packaging:** Our product is available in ready-to-eat and ready-to-cook formats, catering to both individual consumers and food service businesses.
- **Sustainable Practices:** We prioritize sustainability by sourcing ingredients locally and using eco-friendly packaging materials.

### Market Analysis

#### Industry Overview

The global food and beverage industry is witnessing a growing demand for ethnic and traditional foods. Consumers are increasingly seeking authentic culinary experiences, and the popularity of Asian cuisine, particularly Indonesian, is on the rise. This trend presents a significant opportunity for Modern Betutu.

#### Target Market

- **Local Market:** Tourists and expatriates in Bali who seek authentic Balinese cuisine.
- **National Market:** Urban areas in Indonesia where there is a demand for convenient, traditional foods.
- **International Market:** Exporting to countries with a high interest in exotic and ethnic foods, such as the United States, Australia, and European countries.

#### Competitive Analysis

Our primary competitors are local restaurants and food vendors offering Ayam Betutu. However, our modern cooking techniques, consistent quality, and convenient packaging set us apart. We also face competition from other ethnic food products in the international market, but our unique blend of authenticity and modernity provides a competitive edge.

### Marketing Strategy

#### Branding and Positioning

Modern Betutu is positioned as a premium brand that offers an authentic Balinese culinary experience. Our branding emphasizes the cultural heritage of Bali, combined with modern culinary excellence.

#### Sales Channels

- **Direct Sales:** Through our website and social media platforms.
- **Retail Distribution:** Partnering with local supermarkets, gourmet food stores, and specialty shops.
- **Food Service:** Supplying restaurants, hotels, and catering services.
- **Export:** Collaborating with international distributors to reach global markets.

#### Promotion

- **Digital Marketing:** Utilizing social media, influencer partnerships, and online advertising to reach a wider audience.
- **Public Relations:** Engaging with food bloggers, journalists, and culinary influencers to generate buzz and credibility.
- **Trade Shows and Events:** Participating in food festivals and trade shows to showcase our product and connect with potential buyers and distributors.
- **Sampling Programs:** Offering free samples in strategic locations to introduce our product to new customers.

### Operations Plan

#### Production Process

Our production process involves sourcing high-quality chicken and spices, marinating the chicken with our special spice blend, and smoking it using modern equipment. The finished product is then packaged in eco-friendly materials and stored in a controlled environment to ensure freshness.

#### Facility

We operate from a modern facility in Bali, equipped with state-of-the-art smoking and packaging equipment. Our facility adheres to strict hygiene and safety standards to ensure the highest quality product.

#### Supply Chain

We maintain strong relationships with local farmers and spice vendors to ensure a steady supply of fresh, high-quality ingredients. Our logistics network ensures timely delivery to our customers and retail partners.

### Financial Plan

#### Funding Requirements

We are seeking an investment of $50,000 to scale our operations. The funds will be allocated as follows:

- **Production Equipment:** $20,000 for additional smoking and packaging equipment to increase production capacity.
- **Marketing and Promotion:** $15,000 for digital marketing, public relations, and promotional activities.
- **Working Capital:** $10,000 for inventory, raw materials, and operational expenses.
- **Research and Development:** $5,000 for developing new products and improving existing ones.

#### Revenue Projections

- **Year 1:** $200,000
- **Year 2:** $350,000
- **Year 3:** $500,000

#### Profitability

We project a gross profit margin of 40% and a net profit margin of 15% by the end of Year 2. Our break-even point is expected to be reached within the first year of operation.

#### Return on Investment

We anticipate a Return on Investment (ROI) of 20% within 2 years, driven by our growing sales, efficient operations, and strategic marketing efforts.


### Conclusion

Modern Betutu represents a unique opportunity to invest in a business that combines cultural heritage with modern culinary techniques. With a growing demand for authentic ethnic foods and a robust business plan, we are poised for significant growth. Your investment will help us scale our operations, reach new markets, and achieve our financial goals, providing a lucrative return within 2 years.

We invite you to join us on this exciting journey and become a part of Modern Betutu's success story.